How to promote a store in Telegram

Sales through messengers are becoming more and more popular, and Telegram is no exception.

Store in Telegram is fast, convenient and affordable. However, as with any business, you need to promote your store to attract more customers and increase sales. In this article, we will consider several effective strategies for promoting a store in the public.


  • Advertise your bot

First, you need to promote your bot. Tell your friends and acquaintances about it, share the link to the bot on social networks and on your website. Use paid advertising in Telegram to attract new users.


  • Provide convenient and affordable service to customers

To increase sales, it is important to provide convenient and affordable service to customers. Place your product catalog in the bot, add a shopping cart and the option of online payment, as well as product delivery options. Respond to customer inquiries quickly and politely, resolve their problems and requests. If you provide high-quality service, customers will be satisfied and happy to return to you again.


  • Do newsletters and offer discounts

Use bot mailings to increase sales. Inform customers about new products and discounts. Offer special promotions on certain products or provide discounts on a certain number of products in an order. Also, use social media to promote your promotions and new products.


  • Use analytics tools

Don't forget about analytics! TGmall CRM provides store owners with the ability to view visit, interaction and conversion statistics. Use this data to understand which strategies work best and how you can improve your store promotion.


  • Newsletters and promotions

Don't forget to regularly inform your followers about new products, discounts and promotions. With the help of the TGmall.io platform, you can easily set up sending messages to all users who launched the bot. However, do not abuse mailings and try to make them interesting and useful for users.


  • Use influencer marketing

Influencer marketing is an effective way of promotion in social networks, including public. Find popular bloggers who are interested in your niche and arrange cooperation. They can leave feedback on your store, review products, or even run a contest for their followers.


  • Join communities and groups

Telegram is a platform for creating communities and groups where people discuss specific topics. Find groups related to your niche and start participating in discussions. You should not impose your products, but you can share useful information and advice. This can lead to more followers and sales.



In conclusion, promoting a store on Telegram requires patience, diligence and a creative approach. Use different strategies, test and analyze.

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