Promoting a Telegram Store Through Targeted Advertising on Instagram/Facebook

Launching Ads Through Instagram

Step 1. Preparation for Launch

Selecting the Target Audience

For a successful social media advertising campaign, you need to choose the right target audience for your Telegram store. A target audience is a group of people who are potentially interested in your content, and who are interested in the topics and themes you present in your Telegram store.

Here are a few steps you can follow to select the right target audience:

• Define Your Goals: Start by defining what goals you want to achieve through your Telegram store. This could be increasing the number of subscribers, boosting audience engagement, or raising brand awareness.
• Research Your Content: Analyze your content and determine who might be interested in it. Think about age groups, interests, hobbies, professional fields, demographic data, and any specific characteristics of your audience.
• Analyze Competitors: Study your main competitors and find out who their subscribers are. If your content and target audience are similar, their audience could be potential subscribers for your Telegram store.
• Outline Your Audience Profile: Describe your target audience in detail, including their age, gender, interests, geographic location, and any other important parameters. This will help you understand which groups of people to include in your advertising strategy.
• Test and Analyze: Try different audience segments and advertising strategies. Monitor the results and analyze the data to understand which audience delivers the best results. Adjust your strategy accordingly.
• Engage With Your Audience: Encourage your subscribers to interact with your Telegram store — ask questions, respond to comments, and involve your audience. This will help you better understand their needs and tailor your content accordingly.

Tip: Test both age and gender characteristics, as well as interests. For example, if the theme of your Telegram channel is legal assistance, test the following segments:

• Women aged 25–35, interests: lawyer, attorney, law (various types of laws), divorce, etc.
• Men and women aged 30–40, detailed targeting: various legal job titles, government employees.

If your Telegram channel covers a broad topic, you might skip detailed targeting and aim for a wider audience.

In general, choosing a target audience for your Telegram channel on social media requires research, testing, and analysis. Understanding your target audience will help you build an effective advertising strategy, engage your subscribers, and reach your goals.

Creating Appealing Advertising Content

Creating appealing advertising content to promote your Telegram store on social media is a key element for the success of your advertising campaign.

After defining your target audience, you’ll clearly know who your potential subscribers are, allowing you to create a subscriber profile and identify their pain points and what will truly interest and grab their attention.

When creating advertising creatives, it’s important to:

• Craft a Strong Message and Call to Action: Include an eye-catching headline that will interest your audience, along with a brief description of your Telegram store and its benefits. The text should provide value and encourage action.
• Use Visual Elements: Incorporate attractive visual elements such as bright images, graphics, or videos to grab attention. This could be graphic designs that reflect your brand’s style or video clips showcasing the benefits of your Telegram store.
• Promotional Offers: Create special promotions for your subscribers — discounts, free services, exclusive content, or any other perks that make people want to subscribe to your Telegram store. Offer value that makes you more useful than your competitors.

Consider the needs of your target audience, think creatively, and aim to provide content that will be appealing and interesting to them. Prioritize unique content that will add value for your audience and encourage them to subscribe to your Telegram store.

Приклад хорошого рекламного креативу

Step 2. Setting Up Ads Using Instagram

Setting up ads on Instagram is very simple, and you only need to follow a few steps.

1. Choose a post or story to promote. Tip: It's better to choose a post that has been popular and generated the most interest among your followers, with more likes and engagement. This content is more likely to attract potential audiences.
2. Click the "Promote" button, then select the objective:

• Choose the parameters for your target audience: age, gender, interests (you can use the automatic audience option).

Choose the budget and the number of days: you can select a specific number of days or set it to run until you pause it. Add your payment method.

Після цього ваш пост потрапляє на перевірку та через деякий час почне просуватися! 

Step 3. Analysis and Optimization

Tips and Recommendations Budget Optimization

The budget optimization process is important when we’re not getting the desired results or want to improve them. The first thing we do is analyze the active advertisements, looking at key metrics. If we see a satisfactory result on one of the ads, we can turn off those that aren’t performing well, or reduce the budget for them while gradually increasing the budget for the one that is converting well.

It’s important to optimize the budget with minimal impact on the ad optimization itself. This means you shouldn’t frequently change the budget or make other modifications. The best practice is to make changes to the budget after your ad has been running for more than 24 hours. When adjusting the budget, it should not be done too drastically. For example, if your ad has a $5 budget with a target of $30 per day, it’s better to increase it by 20-25% each day until you reach your target. By gradually increasing the budget, you won’t harm the automatic optimization of the ad, and all settings will remain intact.

Ad Effectiveness Analysis

Ad effectiveness is primarily about achieving the desired result. To do this, you need to analyze the ad performance to identify what works and what will lead to the desired outcome.

When using Instagram promotion tools, some of the key metrics for determining ad effectiveness include:

• Reach: Allows you to assess how quickly you will reach your target audience.
• Clicks and CTR (Click-Through Rate): These two indicators show how many users clicked on your ad and the percentage ratio of clicks to impressions.
• Number of Target Actions: Messages sent, clicks on the link, etc. This should be the main indicator, as it measures the results you're getting from the ad. If you’re spending your budget but not receiving a sufficient number of target actions (or none at all), then through performance analysis, you’ll understand that something is not working and needs to be changed—whether it’s the ad, the call to action, or increasing the budget.
• Cost per Target Action: There is no fixed price for a target action, but within reasonable limits, if we see that getting a message, subscription, or link click is very expensive, we should look into the problem areas.

Instagram provides basic metrics to assess ad effectiveness. For more detailed analysis and expanded metrics, it’s advisable to link Instagram to Ads Manager and analyze the advertising activity on Instagram through Facebook's ad manager.

LAUNCHING ADVERTISING THROUGH META (FACEBOOK) ADS MANAGER

Stage 1. Preparation for Launch

Registration and Setup of the Ads Manager Account

To launch an ad, we need to create an Ads Manager account and a Business Manager. Business Manager is a professional advertising cabinet where all the necessary tools are located, and it also manages payment methods and the creation of the advertising account.

Why can't you launch ads directly in Ads Manager without creating a Business Manager?

When we create a Business Manager, it affects Facebook's trust in your account. Therefore, to reduce the risk of bans (especially for new accounts), it is important to use Business Manager.

Step #1

1. Log into your Facebook account.

Step #2

After logging into your account, click on the "Ads Manager" category.

Step #3

Once you’re on the Ads Manager page, click on the "All Tools" button

Step #4

After navigating to the tools, click on the "Business Settings" button.

Step #5

After going to the business settings, click on "Create Business" to proceed.

Step #6

Next, a window will open where you need to fill in:

• Company and account name
• Your name
• Your work email address

Step #7

You will be taken to the business account that you just created.

Next, click on the "Accounts" section and then select the "Ad Accounts" subsection.

Next, click on "Add" and a window will appear. Choose the last option, "Create Ad Account."

Step #9

Next, fill in the following details:

• Enter your business name.
• Select the time zone (GMT +03:00) Europe/Kiev.
• Choose the currency (USD - US Dollar).

Step #10

Select "My Company (your business name)", and then click "Create."

Step #11

Then:

• Select your name
• Select "Full Control"
• Click the "Assign" button.

Step #12

Next, click the "Add Payment Information" button.

Step #13

Next, select:

• Country/Region: "Albania"
• Currency: "USD (US Dollar)"
• Time Zone: "(GMT+03:00) Kyiv Time"

Then, click the "Next" button.

Step #14

Next, select the section "Billing and Payments."

Step #15

Next:

• Select the section "Payment Methods"
• Choose your business
• Click on the "Add" button

Step 16

Next:

• Select "Country/Region: Albania"
• Select currency: "USD (US Dollar)"
• Click the "Next" button

Step 17

Fill in your card details

• Click the "Save" button 

After completing all the steps, you can go to Ads Manager and start creating your ad campaign!

When creating a Facebook ad campaign, we have the following main objectives:

• Awareness;
• Traffic;
• Engagement;
• Leads;
• App promotion;
• Sales.

In different niches, there are specific main objectives. For example, if we are selling something through a website, we choose leads or sales. If we want to engage the target audience in social media conversations, we choose the "Engagement" objective, and so on.

When it comes to promoting a Telegram channel, it's important for us to attract new subscribers and audiences. For this, we need to reach the maximum number of people, so the best objectives for this goal are "Awareness" or "Traffic."